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Alipay appoints Cherry Huang as GM for cross-border business

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Alipay appointed Cherry Huang as general manager for cross-border business in South and Southeast Asia.

She leads the business operations and growth in the region to strengthen Alipay’s payments platform leadership by enabling cross-border transactions. Her team will help businesses connect with Chinese tourists through targeted marketing outreach via Alipay Discover Platform.

Huang joined Alipay in 2016 as head of marketing and operations for Southeast Asia. During this time, she established strategic partnerships with Singapore Changi Airport, Thailand’s King Power Group and Resorts Worlds Sentosa.

Prior to joining Alipay, Huang worked in the travel and tourism, hospitality and payments sectors, where she developed expertise in regional business management, business development, marketing and partnerships.

She graduated from Leiden University with an MBA and earned a doctorate in Hotel and Tourism Management from Hong Kong Polytechnic in 2015.

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