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HP ElitePOS aims to enhance in-store shopping experience


HP Malaysia introduced a new all-in-one point-of-sale (POS) system, the HP ElitePOS, aimed at improving the in-store experience of customers in the retail and hospitality industry.

According to a study by InReality, 69% of shoppers said they would more likely buy in-store if given access to digital self-help tools such as interactive displays and kiosks.

“The new HP ElitePOS solution is built for versatility and can adapt to multiple retail and hospitality environments while still offering security, performance, and long-term durability,” said Kym Lim, managing director, HP Malaysia.

The ElitePOS has a modular design and can be used for more than just check out. It supports interactive signage, employee attendance, and self-service applications such as customer check-in and access to additional product offerings in the “endless aisle.” The display can also be separated from the input/output (I/O) base and placed elsewhere.

The system is complemented by optional accessories such as receipt printer, magnetic strip reader, barcode scanner and standalone printer. It runs on Windows 10, 7th generation Intel Core processors with vPro and DDR4 memory.

“The POS device will be a critical hub in delivering in-store experience for customers,” said Ronald Sim, head of retail solution, APJ & Japan, HP Inc. “However, with rapid transformation in digital business comes increased threats. Retail POS systems must balance the needs of the customer and brand while protecting the sensitive information that passes through the device daily.”

Verizon reported that 64% of data loss-related breaches in the retail industry were caused by POS intrusions. HP ElitePOS incorporates security features such as:

  • BIOS-level device security, with HP Sure Start Gen3 and HP BIOSphere Gen3
  • User authentication, with fingerprint reader (optional), Credential Guard, and Device Guard
  • Physical security, with bolt-to-counter configuration (optional), VESA mounting K-Lock, and external fingerprint reader

The ElitePOS is expected to be available in November. HP said retail independent software vendors (ISVs) GK Software, LS Retail, Manhattan Associates, Omnico Group, PCMS, Retail Pro and TCPOS plan to support the new solution.

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