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Bellahsene to lead Crayon’s SEA expansion

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Software asset management, licensing and consulting company Crayon appointed Florent Bellahsene as vice president for Southeast Asia. He will lead the company’s expansion efforts in the region.

Bellahsene has over 15 years of industry experience, five of which with Crayon. He previously led the Crayon business for France, Spain and Portugal. Across his three consecutive years of leadership, Bellahsene produced triple-digit growth, said Crayon in a statement.

Southeast Asia is a key region for Crayon and it intends to increase its focus and investment here. Bellahsene’s appointment and Crayon’s further investments will reinforce the countries in which Crayon already has a presence, namely Singapore, Malaysia, and the Philippines. Crayon estimates 70% of the company’s customers require enablement, consulting and services to maximise the full benefits of cloud for their business.

“I am very excited to continue leading the Crayon business in a new region,” said Bellahsene. “Our people play a critical role for Crayon and are essential as we continue to transform our entire ecosystem with our Digital 360 framework whilst building on our core Software Asset Management, Cloud Services and Cloud-iQ.”

Based in Singapore, Bellahsene will report to Crayon CEO, Torgrim Takle.

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