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Oracle sets up Digital Hub in Malaysia, targets SME markets in APAC


Oracle launched its first Digital Hub in Southeast Asia to provide cloud solutions and resources for digital transformation to small and medium enterprises (SMEs) in 22 Asia Pacific (APAC) countries. Located in Kuala Lumpur, the hub is intended to help SMEs leverage Oracle cloud solutions to streamline operations, boost innovation and build a platform for growth.

Oracle hired an entirely new digital team, comprising 420-plus staff, for the hub. The young, dynamic and diverse team is intended to operate with the passion of a start-up in the digital economy. It will complement the company’s broader APAC digital sales and support functions to service the Malaysian market and 21 other countries.

The Digital Hub took just eight months to materialise. It will be used for demand generation and subsequently funnel leads to Oracle’s sales hubs across the region.

“The cloud is democratising IT,” said François Lançon, senior vice president, Oracle Japan and Asia Pacific. “You just need a web browser or a mobile phone app to take advantage of it. It has incredible transformation potential for small businesses, enabling them to do things they have never been able to do before, at an affordable price.”

Lançon added that previously, only large enterprises could use Oracle products but now that Oracle has moved to the cloud, SMEs can also take advantage of the products. “They can use technology to streamline their business processes, gain access to an easy-to-use platform for innovation, and digitise their customer experience. We are simplifying the buying process to help these smaller organisations, as well as branch offices and line of business departments, digitally transform their business.”

Customers can buy Oracle services entirely online through the Digital Hub, such as a complete suite of cloud applications, platform and infrastructure services, as both standalone services and bundles. SMEs can choose solutions that directly address their needs.

“More than 67% of the world’s total micro and SME market is located in APAC, accounting for more than 266 million businesses that can benefit from cloud technology,” said Fitri Abdullah, managing director for Malaysia, Oracle. “With Oracle Cloud, SMEs can access the most modern solutions in the market at an affordable price with timely, personalised support. This investment reiterates Oracle’s strong commitment to Malaysia.”

Ir. Siva Ramanathan, chief strategy officer, Malaysia Digital Economy Corporation (MDEC) applauded Oracle’s efforts in reaching out to local SMEs with access to the latest cloud technologies that are vital to their growth and help them transform digitally. “At MDEC, we believe Malaysia’s digital future has the potential to unlock significant economic, environmental, and social value within the nation,” he said. “Oracle’s initiative contributes to our own national initiative to encourage digital adoption and future-proof our SMEs and economy.”

“We are delighted Oracle chose Kuala Lumpur for its Digital Hub,” said Datuk Zainal Amanshah, CEO, InvestKL. “Its arrival will help generate a positive impact on the local ecosystem in terms of talent identification and development, benefits to the SMEs and collaboration with our local universities.”


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