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Scott Russell is new president, SAP APJ


SAP appointed Scott Russell as president of SAP Asia Pacific Japan (APJ).

Russell will be responsible for growing SAP’s business and presence in the region. He brings more than 20 years of experience in management, technology and consulting to this role. Previously, Russell served as president and managing director for SAP Southeast Asia. He was COO for SAP in APJ between 2014 and 2016, and was senior vice president for SAP APJ services prior to that.

Before joining SAP, Russell was a managing consultant at PricewaterhouseCoopers and led the systems integration and application maintenance business for IBM Australia New Zealand.

“I am honoured to lead the APJ business and to help create long-term value by addressing customers’ current and future needs with our end-to-end industry solutions,” said Russell. “The fourth industrial revolution has created unprecedented opportunity to fundamentally improve the state of Asia, across society, the economy and the environment.

“SAP is an innovation-driven company that has helped enterprises and small-and-midsized businesses digitalise and simplify. By infusing our innovation into our purpose, SAP’s innovative solutions, built on SAP HANA and in the cloud, empower private and public organisations in Asia Pacific to become sustainable digital businesses,” he said.

Russell succeeds Adaire Fox-Martin, who was promoted to the SAP executive board and now oversees the SAP business in Europe, Middle East, Africa and Greater China.

“In a region as diverse as APJ, the opportunity has never been bigger for SAP to continue to transform our customers’ businesses and help them grow and thrive in the 21st-century economy,” said Jennifer Morgan, SAP executive board member and president, Americas and APJ. “Scott’s vision and commitment to the customer, together with his impressive technology background and leadership experience, make him the right leader to help write the next chapter of SAP APJ’s growth and innovation story.”



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