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Ng Tian Beng to head Dell EMC’s APJ operations

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Dell EMC appointed Ng Tiang Beng as senior vice president and general manager for its channel business in Asia Pacific and Japan (APJ), covering all countries except Greater China.ASKO
Ng will oversee the company’s overall channel business in the region and play an important role in unifying Dell and EMC’s legacy partner programmes, following Dell’s recent acquisition of EMC Corporation. Dell EMC’s Partner Program will be launched in February 2017.
Until then, Dell and EMC will maintain separate deal registration and partner programs. Dell EMC will be cross-checking all existing deal registrations to protect partner accounts and deals and ensure alignment: if multiple partners have the same opportunity registered, there are rules of engagement in place to ensure the partners and customers are not adversely impacted.
Based in Singapore, Ng will be responsible for Dell EMC’s sales across all of its commercial channel partners, including distributors, resellers and system integrators.
“Our channel partners will play an increasingly important role in our go-to-market strategy and growth of the business as we seek to become the industry’s most trusted advisor,” said Ng. “I am excited to lead the regional channel business once again, one of the most dynamic and fastest growing regions in the world, as we bring together Dell’s and EMC’s channel strategies.”
Ng has been with Dell for almost two decades and held senior management roles, including vice president and managing director of South Asia and Korea, where he led Dell’s overall business for both commercial and consumer customers. He also led Dell’s channel business in the region, developing Dell’s partner and reseller network.
Ng will report to Dell EMC’s global channels president, John Byrne.
“Our channel is a US$35 billion powerhouse, with our APJ partners playing an absolutely essential role in our collective success,” said Byrne. “I’m thrilled to have Tian Beng on my leadership team to drive the APJ channel. His experience and expertise will be invaluable to our partners as we attack the market together and win big.”

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